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RRR (film)

RRR[a] is a 2022 Indian Telugu-language epic period action drama film directed by S. S. Rajamouli who wrote the film with K. V. Vijayendra Prasad. It is produced by D. V. V. Danayya of DVV Entertainments. The film stars N. T. Rama Rao Jr. and Ram Charan while Ajay Devgn, Alia Bhatt, Olivia Morris, Samuthirakani, Alison Doody, Ray Stevenson, and Shriya Saran play supporting roles. It is a fictional story about two Indian revolutionaries, Alluri Sitarama Raju (Charan) and Komaram Bheem (Rama Rao), who fought against the British Raj and Nizam of Hyderabad respectively.

Rajamouli came across reading stories about the lives of Rama Raju and Bheem, and connected the coincidences between them, imagining what would have happened had they been friends. Set in 1920, the plot explores the undocumented period in their lives when both the revolutionaries choose to go into oblivion before they began the fight for their country.

The film was formally announced in March 2018, with the launch and the principal photography of the film began in November 2018 in Hyderabad. The film was shot extensively across India, with a few sequences in Ukraine and Bulgaria. The film's soundtrack and background score is composed by M. M. Keeravani with cinematography by K. K. Senthil Kumar and editing by A. Sreekar Prasad. Sabu Cyril is the film's production designer whilst V. Srinivas Mohan supervised the visual effects.

Made on a budget of ₹550 crore (US$72 million), RRR was initially scheduled for theatrical release on 30 July 2020, which has been deferred multiple times due to production delays and followed by the COVID-19 pandemic. The film was released theatrically on 25 March 2022, and opened to positive reviews from the critics with praise for the performances and screenplay.

Plot

In 1920, British General Scott and his wife visit Adilabad district, and forcefully take away Malli, a Gond tribal girl to serve as their maidservant in Delhi. To rescue the girl, Komaram Bheem arrives in Delhi with his men. They capture a wild tiger in the forests to aid their mission. Nizam of Hyderabad warns Scott's office about the same.

Alluri Sita Rama Raju is a police officer who proves his ability to serve the Empire. When Lady Scott offers a promotion to the officer who catches the leader of the Gond tribe alive, Ram comes forward. He attends a meeting of the independent activists and proposes to assassinate Scott. As their goals seem to align, Bheem's aid Lachhu asks Ram to meet Bheem. However, Lachhu flees when he senses that Ram is a police. Lachhu tells Bheem about this who asks him to hide.

Ram and Bheem accidentally meet and team up to save a boy. Bheem introduces himself as a Muslim named Akhtar while Ram hides his identity of an officer. They become best friends. Bheem comes across Scott's niece Jennifer when they are trying to sneak into the palace. Ram helps Bheem to get close to her. Jennifer invites Bheem to a party which the duo attend. Impressed by his dance, Jennifer invites Bheem to the palace. Bheem silently meets Malli, assuring her rescue. Ram captures Lachhu to ask whereabouts about their leader but in vain. Lachhu gets hold of a common krait and throws it onto Ram which bites him. Lacchu warns Ram that it can kill him within an hour without anti-venom, known only to Gond people. Ram finds his way to Bheem who saves him. Bheem confesses to Ram by telling him about their mission.

Bheem and his men barge into the palace with a truck full of wild animals. Bheem unleashes them onto the British soldiers. However, Ram obstructs him as a police officer. Bheem pleads not to arrest him but Ram does not budge. Furious, Bheem fights off Ram, and goes on to climb the palace walls. Ram stops him while General Scott holds Malli at point blank. Bheem surrenders with no option left.

Bheem is sentenced to death via a public execution. Scott offers mercy if he kneels but Bheem refuses despite heaving lashing by Ram. He sings a song which motivates the public to rebel. Bheem is taken away by the officers. Ram recalls that his father Venkat Ramaraju had rebelled and sacrificed his life against the British. Venkat takes a promise from Ram that he'd a deliver a weapon to every person who takes part in the rebellion.

Venkat's friend Venkateswarulu informs Ram that his promise is going to be fulfilled since he is appointed as in charge of a shipment of arms. Ram, however, puts saving Bheem and the girl as his priority. He requests Scott to execute Bheem in the outskirts as a part of his plan. However, Scott recognizes the ploy, and injures him. Bheem frees himself and fights the guards off. Ram shoots a Britisher over Malli's head to save her. Misunderstanding this as an attack, Bheem beats up Ram and escapes with Malli. Bheem and his men hide in Hathras but the British officers arrive there. Sita recognizes that they are in danger and drives away the officers by lying that the place is infected with small pox. Sita reveals that she is Ram's cousin and love interest. She adds that Ram is sentenced to death as he went against the British to save his best friend. Bheem regrets his actions and promises Sita to rescue Ram.

Bheem sneaks into the Barracks with the help of blue print given by Jennifer. He frees Ram from the prison, taking him on his shoulder as the latter is unable to walk. Together, they fight the guards and escape. Bheem treats Ram, however, the soldiers attack them in the woods. Ram takes bow and arrows from a shrine of Lord Rama and retaliates. Bheem joins him with a javelin. They fight off the soldiers and head towards the palace. They blast a motorcycle into a room full of TNT, and explode the building. Bheem retrieves guns and ammunition and delivers it to Ram. Lady Scott is killed in the chaos while Scott is killed by Ram and Bheem.

They reunite with Sita, Jennifer and others. Upon Ram's insistence, Bheem requests to return the favour by educating him. Ram returns to his village and delivers the weapons as promised while Bheem returns to his hamlet, reuniting Malli with her mother.

Cast

N. T. Rama Rao Jr. as Komaram Bheem

A Gond tribal leader from Telangana who fought against the Nizam of Hyderabad for the liberation of Hyderabad State.

Ram Charan as Alluri Sitarama Raju

An independence activist and a tribal leader from Andhra Pradesh. He was involved in the Indian independence movement, fought against the British Raj.

Varun Buddhadev as Young Alluri Sitarama Raju

Ajay Devgn as Venkata Rama Raju, Rama Raju's father

Alia Bhatt as Sita, Rama Raju's cousin and love interest

Spandan Chaturvedi as Young Sita

Olivia Morris as Jennifer, Bheem's love interest

Samuthirakani as Venkateswarulu

Alison Doody as Lady Scott

Ray Stevenson as Scott

Shriya Saran as Sarojini, Rama Raju's mother

Chatrapathi Sekhar as Bheem's companion

Makarand Deshpande as Bheem's companion

Rajeev Kanakala as Venkat Avadhani, special advisor to the Nizam

Rahul Ramakrishna as Lacchu

Edward Sonnenblick as Edward

Chakri as Rama Raju's brother

Production

Development

In October 2017, in an interview with Variety, S. S. Rajamouli announced two projects after Baahubali 2: The Conclusion (2017) with producers D. V. V. Danayya of DVV Entertainment and K. L. Narayana. Rajamouli prioritised his work on the former, which was touted to be a social drama film, and which would be followed by Narayana's production with actor Mahesh Babu.[5] In November 2017, Rajamouli shared a picture with N. T. Rama Rao Jr. and Ram Charan through his social media handles, hinting their inclusion in the film.[6]

The film was officially announced in March 2018,[7] with the tentative title RRR, an abbreviation for Rajamouli, Ram Charan, and Rama Rao.[8] The tentative title RRR was later confirmed to be the film's official title as Rajamouli felt that a universal title across the languages was essential for a film of such scale.[9][10] K. V. Vijayendra Prasad gave the original story and Rajamouli scripted the film, which extensively undergone for six months.[11] In September 2018, writer Sai Madhav Burra was signed for the dialogues for the film in the primary language (Telugu),[12] whereas dialogues in other versions were written by Madhan Karky (Tamil),[13] Varadaraju Chikkaballapura (Kannada), Mamkombu Gopalakrishnan (Malayalam) and Riya Mukherjee (Hindi).[14][failed verification] Rajamouli retained several technicians from his previous projects. The crew consists of M. M. Keeravani as the music director, K. K. Senthil Kumar as the director of photography, A. Sreekar Prasad as the film editor, Sabu Cyril as the production designer, V. Srinivas Mohan handling the visual effects supervision and Rama Rajamouli as the costume designer.[15] Nick Powell was the stunt director for the film, and handled the choreography for the climax action sequences in the film.[16]

Prior to the start of film production, both Rama Rao and Charan had attended a special workshop in mid-November 2018, in order to train physically and intensively for their roles in the film.[17][18] In March 2019, Rajamouli revealed that the film's core idea came from The Motorcycle Diaries (2004), saying that he was fascinated by "how a character named Che transforms into a revolutionary called Guevara and have structured the characters of my protagonists around a common point, on similar lines". Charan plays Alluri Sitarama Raju and Rama Rao plays Komaram Bheem. The plot explores their stay in Delhi of the 1920s before they begin the fight for their country; however, the story is entirely fictitious.[19] He added that there had a coincidence between the two Telugu tribal leaders and the events surrounding over them.[20]

When I read about Alluri Sitarama Raju and Komaram Bheem, it was exciting to know that their story is similar. They never met each other. What if they had met? What if they had got inspired by each other? That is what RRR is about. It is completely fictitious. The film is mounted on a very large scale. We had to do a lot of research for it. To know costumes, their dialect, their way of living and that is why it took so much time for us to get this together.

— S. S. Rajamouli[21]

Casting

Alia Bhatt (top), Ray Stevenson (middle) and Ajay Devgn (bottom) are making their debut in Telugu cinema (Tollywood)

In March 2019, Rajamouli finalized the cast. The film marks the Telugu debut[citation needed] of Ajay Devgn and Alia Bhatt.[22][23] Bhatt was paired opposite Charan in the role of Sita, while Devgn would have an extended cameo.[24] Tamil actor Samuthirakani was roped in to play a crucial role.[23] British actress Daisy Edgar-Jones was signed to be paired opposite Rama Rao,[23] however, she left the project in April 2019 citing personal reasons.[25] Olivia Morris was cast as her replacement in November 2019.[26] The same month, Hollywood actor Ray Stevenson (of Thor fame), was cast as the lead antagonist Scott,[27] with Alison Doody roped in to play Lady Scott.[28] Chakri, Varun Buddhadev and Spandan Chaturvedi were the child artists for the film.[29]

In an interview with Deadline Hollywood, Rama Rao said that they had carried out major research to portray their characters on screen. He was put on an 18-month training programme to get the right physical appearance.[30] In June 2021, a few reports claimed that Devgn will be playing the role of a nationalist and a guru (mentor) of Komaram Bheem and Alluri Sitarama Raju.[31][32] The Hans India reported that Devgn will appear in the second half of the film during the flashback episodes, with his screen time being around 40 minutes.[33] Reports claimed that Keerthy Suresh and Priyamani were approached for a role in the film,[34][35] before Shriya Saran confirmed her presence in June 2020.[36][37] She is paired opposite Devgn, collaborating with the actor for the second time after Drishyam (2015).[38] Rahul Ramakrishna,[39] Chatrapathi Sekhar[40] and Rajeev Kanakala, are cast in other supporting roles.[41]

In June 2020, Bhatt was trolled by the netizens following the death of Sushant Singh Rajput; where she was accused of nepotism. A few fans also called to replace Bhatt in RRR.[42][43] However, Bhatt denied the news of her leaving the film, and joined the sets in December 2020.[44][45] She has learnt to speak Telugu for working in the film.[46][47]

Design

Sabu Cyril served as the production designer for RRR.[14] Prior to starting the first shooting schedule, the team had constructed a set at an Aluminium factory located in Hyderabad,[48][49] for filming an action sequence[50] and also a Manduva house was replicated for the film actors and technicians. A 5-minute walk away for the film's key technicians, it was which also deciphered as Rajamouli's new office, allotting individual rooms for the cast members and a huge discussion space allotted at the centre of the house.[51] Separate blocks are dedicated for music sittings, editing, story discussions, training rooms and costumes, with mini-warehouses for storing properties and equipment.[51] The aluminum factory set designed was considered the major filming location where the first schedule of the film's shooting was held.[52] In June 2020, it was reported that ₹18 crore (US$2.4 million) has been spent for a set replicating an entire village and the team planned to film the sequences in this location post-COVID-19 lockdown.[53] A set resembling the 20th century Delhi was recreated at the Ramoji Film City,[54] where the team had canned an extensive action schedule for 50-days, and also involved night shoots.[55] Another huge set was constructed by the art direction crew for a song shoot featuring Charan and Bhatt. The song was reported to replicate the 1920s period and had a historical touch.[56] The promotional music video for the film titled "Dosti" was filmed in July 2021, at a specially constructed set at the Annapurna Studios designed by Sabu Cyril and photographed by Dinesh Krishnan.[57][58]

Principal photography

The film's launch event was held on 11 November 2018,[59][60] with the cast and crew in its entirety and saw the attendance of noted personalities from the Telugu film industry,[61] including Prabhas and Rana Daggubati, whom had worked with Rajamouli in the Baahubali franchise.[62][63] Principal photography of the film commenced on 19 November 2018 in Hyderabad at a specially erected set at an Aluminum factory in the location.[64][65] It is the first Indian film to be shot on Arri Alexa LF and Arri Signature Prime lens.[66] The filming schedule was completed on 7 December 2018.[48][67] The team took a brief break before commencing the film's second schedule on 21 January 2019 at Ramoji Film City in Hyderabad.[68] An action sequence consisting of 1000 artists were filmed during February 2019.[69] Rama Rao, Charan and Rajamouli headed to Vadodara for filming an extensive schedule during March 2019.[70] The extensive schedule was filmed within 10 days,[71][72] and another schedule was planned in Pune, Maharashtra,[73] however, the schedule was called off following Charan's injury on the sets.[74] Rama Rao too faced a minor injury during the filming of RRR, resulting the team to take a break during the schedule.[75]

Araku Valley, where parts of the film were shot.

Post their recovery, an action sequence featuring Charan, Rama Rao and 2000 junior artists was shot,[76] reportedly at a cost more than ₹45 crore (US$5.9 million).[77] Introductory sequences of Rama Rao and Charan has costed the production upwards of ₹40 crore (US$5.2 million), a sum that considered higher than the total budget of many small Indian films.[78] In August 2019, the production headed to Bulgaria to film the second schedule where the crew shot crucial scenes featuring Rama Rao.[79][80] The shoot was stalled during October 2019 as Rajamouli had to attend the screening of Baahubali: The Beginning (2015), at the Royal Albert Hall in LgAQT7ykN9xSTuNyAXViM73iJEoS6Vxbvc style="font-family: times; font-size: medium;">

In November 2019, two key sequences and a song featuring Rama Rao and Charan were filmed at the Ramoji Film City.[83] The film's official social media handle tweeted that 70% of the film's shoot has been wrapped as of November.[84] Rama Rao headed to Modakondamma Temple forest area in Paderu–Araku road to film few a 5-day sequence in December 2019.[85] In January 2020, Charan began shooting for the film at the Vikarabad forest region were an extensive night shoot was filmed for a week.[86] Ajay Devgn joined the film's shooting schedule on 21 January 2020 and wrapped his portions during February.[87][88] The filming was halted due to COVID-19 pandemic in March 2020.[89] After the Andhra Pradesh government granted permission to resume film shooting during June 2020. A 2-day trial shoot was planned,[90] but was halted following the spike in COVID-19 cases in the state.[91] The filming was resumed in October 2020 following the ease of COVID-19 lockdown in India,[92][93] and Rajamouli shot for the promotional teaser for the film, titled "Ramaraju for Bheem", during this schedule.[94][95]

In late-October, the team canned night shoots for the film and stills were revealed by the official social media handles for the film under the tagline #RRRDiaries.[96][97][98] The action sequences which took place for 50 days was completed within November 2020,[55] and the production moved to Mahabaleshwar for filming a brief schedule in November 2020,[99] and completed within 5 days.[100] Alia Bhatt began filming her portions in December 2020,[101] and key scenes were filmed in Hyderabad during the same month. The filming of the climax scenes began in January 2021.[102][103] Action director Nick Powell choreographed few climax war-sequences in March 2021.[104] A special song shoot was held during March 2021, which featured Charan and Bhatt.[56] Though, the filming was halted due to second wave of COVID-19,[105] it was resumed in June 2021.[106] In June 2021, the makers announced that except for two songs, the filming is completed and Charan and Rama Rao have completed their dubbing work in two languages,[107] and had completed the talkie portions for the film.[108] In August 2021, the final schedule of the film took place in Ukraine.[109] The song "Naatu Naatu" was shot during the schedule at Kyiv.[110] Barring a few shots, the entire shoot was completed on 26 August 2021.[111]

RRR began with a budget of ₹350–400 crore in 2019.[112] However, the budget was overrun by around ₹150 crore due to the delays caused by the COVID-19 pandemic, with the film's final budget estimated to be ₹550 crore.[2][3] In March 2022, according the producer's application to the Government of Andhra Pradesh for ticket price hikes, the film's budget was ₹336 crore excluding Goods and Services Tax and remunerations of the director and star cast.[113]

Post-production

Post-production of the film began simultaneously with the wrapping-up and continuation of film production. The dubbing process began during April 2020, with Rama Rao and Charan dubbing their portions for the film in their respective homes and thus being the first persons to do so.[114][115] Both actors gave voiceovers for each other's introduction teasers.[116][117] In June 2021, the film producers reported that both actors had completed dubbing for the film.[118] On 26 August 2021, after filming was completed, it entered into an extensive post-production phase.[119] With three years already invested in the film, Rajamouli's decision to spend less time in post-production compared to his other films was due to future commitments, rising production costs and filming postponements caused by COVID-19 restrictions.[120] The dubbing works were completed by late October 2021.[121] Both Rama Rao and Charan dubbed for all the five languages for the film.[122]

Srinivas Mohan is the visual effects supervisor of the film along with Framestore and Moving Picture Company (MPC), the film's principal visual effects studio.[123] Alzahra VFX, NY VFXWaala, Redefine, Knack Studios, Makuta VFX, Digital Domain, Rhythm and Hues Studios, Method Studios, Rodeo FX, Technicolor VFX, Legend3D, The Third Floor, Inc, Clear Angle Studios, Halon Entertainment, 4DMax and Cinesite, among others, are responsible for some of the other visual effects in the film. In an interview, Mohan discussed the utilization of pre-visualization, gammage, lidar scanning, and light stage technology in the film.[124] Extensive visual effects work took place for more than six months during the post-production process.[11]

The final copy of the film was ready by late November 2021, and was submitted to the Central Board of Film Certification (CBFC) by that month.[125] On 9 December 2021, the film received a U/A certificate from the Censor Board, with a finalised runtime of 187 minutes.[126]

Music

Main article: RRR (soundtrack)

Rajamouli's regular collaborator M. M. Keeravani is composing the score and the soundtrack of the film.[127] The audio rights of the film were purchased for ₹25 crore (US$3.3 million), by Lahari Music and T-Series, which was a record price for a South Indian album.[128] Lahari Music distributed the soundtrack in all of the South Indian languages, whereas the Hindi soundtrack is marketed by T-Series.[129]

Marketing

Left to right: Rajamouli, Charan, Bhatt, Rama Rao and Danayya at the trailer launch event of the film's Tamil version in Chennai, Tamil Nadu.

The filmmakers invited fans to enter a naming contest by submitting their suggestions for the title of RRR in various languages.[130][131] On 25 March 2020, the titles for RRR were revealed: Roudram Ranam Rudhiram in Telugu,[132] Raththam Ranam Rowthiram in Tamil,[133] Roudra Rana Rudhira in Kannada, Rudhiram Ranam Roudhram in Malayalam (all of which translate to "Rage, War, Blood") and Rise Roar Revolt in Hindi.[134]

The official social media handle for the film was launched during the film's announcement.[135][136] During the second wave of COVID-19, the movie crew converted the official handle into a COVID-19 helpline offering information regarding the availability of emergency services in Telugu-speaking states as well as safety tips.[137] In August 2021, the team announced that Rama Rao would manage the official Instagram handle for the film.[138] In October 2021, PVR Cinemas announced that more than 850 of its screens would be re-branded as "PVRRR" until the release and run of the film. That same month, Rajamouli and the PVR team unveiled the company's re-branded logo.[139][140] After the song "Naatu Naatu" was released in November 2021,[141] the hook step choreographed by Prem Rakshith and performed by Charan and Rama Rao in the music video went viral.[142] Many have recreated the hook step by recording themselves dancing to the song and posting their videos on social media.[143]

The film trailer was initially scheduled to be released on 3 December 2021,[144] but was postponed and released on 8 December 2021 in five languages, including Telugu.[145][146] Launch events were held for the five versions of the film in Mumbai (Hindi),[147] Chennai (Tamil and Malayalam),[148] Bengaluru (Kannada)[149] and Hyderabad (Telugu).[150] On 19 December 2021, a pre-release event was held at Gurukul Ground near Film City in Mumbai to promote the film's Hindi version.[151] Hosted by Karan Johar, the team invited Salman Khan as the chief guest.[151] The television streaming rights for the event were acquired by Zee Network. It was telecasted on Zee TV, Zee Cinema and Zee Cinemalu on 31 December 2021.[152] The next day, it was made available on YouTube. To promote the film's Tamil version, a pre-release event was held on 27 December 2021 at Chennai Trade Centre, Chennai.[153][154] Udhayanidhi Stalin and Sivakarthikeyan were the chief guests of the event.[155] On 29 December 2021, the team took part in the Malayalam version's pre-release event held at Thiruvananthapuram, Kerala.[156] Tovino Thomas was the chief guest of the event.[157][158] Soon after, the film's release and promotioal activities were postponed. The film producers faced a loss of ₹18−20 crore in promotions, as the film's release was delayed again due to COVID-19.[159][160]

Theatrical

RRR was scheduled to have special premieres across India and the United States on 24 March 2022[161][162] before its worldwide theatrical release on 25 March.[163][164] Earlier, it was scheduled to be theatrically released on 30 July 2020.[165] However, in February 2020,[166] the release date was revised to 8 January 2021, a week prior to the Sankranthi festival (14 January 2021).[167][168] Due to the COVID-19 pandemic lockdown, which led to production disruption, the film's release was put on hold.[169] Rajamouli said that the new release date would be confirmed after the completion of shooting.[170] On the eve of Republic Day (25 January 2021), a 13 October 2021 release date, coinciding with the eve of Dusshera weekend, was announced[171][172] The release date was again deferred, citing theatrical restrictions across the world due to the second wave of COVID-19 and its aftermath.[173][174]

In early October 2021, the theatrical release date was changed to 7 January 2022, ahead of the Sankranthi festival.[175] However, a week before the release, the film producers announced that the film's release would be postponed indefinitely due to the increasing number of COVID-19 cases, fuelled by the SARS-CoV-2 Omicron variant.[176][177] In mid-January, two tentative release dates were announced pending the pandemic situation: 18 March 2022 and 28 April 2022.[178][179] Later, the producers finalised a 25 March 2022 release date.[180] The film was intended to be released in Telugu along with the dubbed versions in Hindi, Tamil, Malayalam, Kannada and other Indian and foreign languages.[181][182]

Following political and film industry backlash after reducing ticket prices last year, Chief minister of Andhra Pradesh Y. S. Jagan Mohan Reddy issued a ticket price hike in Andhra Pradesh in mid-March 2022.[183][184] Per Cinematography Minister Perni Venkataramaiah, the filmmakers received government approval to increase ticket prices by ₹75 during the first ten days after the film's 25 March release.[185][186][187][188][189]

Screenings and statistics

In November 2021, The Times of India reported that RRR would premiere on over 10,000 screens worldwide, the "highest for an Indian film".[190] In India, the film was estimated to show on over 2,300 screens, with the Telugu version premiering on over 1,000 screens.[191] The Hindi version was reported to showcase on over 793 screens and the Tamil version on over 291 screens.[191] The Kannada and Malayalam-dubbed versions were scheduled for 66 and 62 screens, respectively.[191] The film was set to show on over 1,000 screens in the United Kingdom, including BFI IMAX, the largest cinema screen in the United Kingdom.[192] The film was slated to screen at over 1,150 locations in the United States in around 3,000 theatres and 1,000-odd multiplexes across the country, which is touted to be a record for an Indian film.[193][194]

The film was planned to be released in IMAX, 3D and Dolby Cinema.[195][196] According to trade sources, the film would screen in over 21 IMAX screens in India and over 100 IMAX theatres overseas, a first for an Indian film.[162] RRR is also the first Indian film to be released in Dolby Cinema in overseas theatres.[196] Sarigama Cinemas, which distributed the film in the United States, planned the film's premiere in large-format resolution DCP at Cinemark XD, also a first for an Indian film.[197]

Distribution

Originally, the film made a pre-release earning of ₹400 crore (US$52 million),[198][199] but the revised pre-release deal was later revealed to be ₹890 crore (US$120 million), the highest for any Indian film to date.[200][201] The domestic theatrical rights in the Andhra Pradesh and Telangana regions were reported to be under ₹165 crore (US$22 million).[202] In February 2021,[203] Lyca Productions acquired the film's theatrical distribution rights from Tamil Nadu for ₹48 crore (US$6.3 million).[204][205] The following month, Pen Studios acquired the theatrical rights for North India under the Pen Marudhar Entertainment banner, in addition to electronic, satellite and digital rights for all language versions.[206][207] The deal for the North Indian theatrical release rights were reported to be under ₹140 crore (US$18 million).[208] The Kerala theatrical rights were acquired by Shibu Thameens, with Riya Shibu presenting the film under the HR Studios banner. Thameens bought the film's distribution rights for ₹15 crore (US$2.0 million).[209] The Karnataka theatrical rights were purchased by KVN Entertainment for ₹45 crore (US$5.9 million).[200] The overseas rights were sold to Phars Films for ₹70 crore (US$9.2 million).[210][211]

Home media

In May 2021, Pen Studios announced that the film's digital rights for Telugu, Tamil, Malayalam and Kannada versions are acquired by ZEE5[212] while Hindi, English, Portuguese, Korean, Turkish and Spanish versions are acquired by Netflix.[213] Zee Network acquired the satellite rights of the Hindi version and Star India Network acquired the satellite rights of the film's Telugu, Tamil, Malayalam and Kannada versions.[214][215] The combined deal of post-theatrical streaming and satellite rights were reported to be in the region of ₹325 crore (US$43 million).[216]

Reception

RRR opened to positive reviews from the critics, praising the performances and screenplay by Rajamouli.[217] Ganesh Aaglave of Zoom gave the film a rating of 4.5/5 and wrote "RRR is a big-screen spectacle and SS Rajamouli truly deserves all the applause and accolades for his vision and execution of this mega-budget period".[218] Taran Adarsh of Bollywood Hungama gave the film a rating of 4/5 and wrote "RRR is a teRRRific entertainer that’s meant for the big screen. The film has the merits to emerge massive hit. Don’t miss it!".[219] Roktim Rajpal of Deccan Herald gave the film a rating of 4/5 and wrote "The action-packed climax again hits the right notes as the visuals do the talking, the hallmark of good storytelling".[220] Neeshita Nyayapati of The Times Of India gave the film a rating of 3.5/5 and wrote "RRR is not perfection by any means (despite Rajamouli’s best efforts) because after the way he pulls off certain scenes, you wonder if he could’ve done a better job in certain others. But watch this one this weekend if you’ve been pining for a good action packed drama".[221]

Himesh Mankad of Pinkvilla gave the film a rating of 3.5/5 and wrote "RRR has the best action sequences to offer in an Indian film with an unimaginable interval block and a roaring finale".[222] Janani K of India Today gave the film a rating of 3.5/5 and wrote "RRR is a terrific film with brilliant performances and amazing set-pieces".[223] A reviewer from Deccan Chronicle gave the film a rating of 3.5/5and wrote "RRR is a fantastic film that’s meant for the big screen".[224] Latha Srinivasan of Firstpost gave the film a rating of 3.5/5 and wrote "Ram Charan and Jr NTR's offscreen friendship and camaraderie seep into their onscreen performances, and the organic transformation from strangers to brothers-in-arms has been captured beautifully".[225] Sowmya Rajendran of The News Minute gave the film a rating of 3.5/5 and wrote "RRR is just the kind of visual treat that will bring people back to theatres".[226] Bharathi Pradhan of Lehren gave the film a rating of 3.5/5 and wrote "SSR rescues his adventure with a smorgasbord of skilfully choreographed, shot and performed action pieces that have you cheering lustily, the temporary boredom soon forgotten".[227]

Prateek Sur of Outlook India gave the film a rating of 3.5/5 and wrote "The film’s grand representation is what makes this a Must Watch".[228] Stutee Ghosh of The Quint gave the film a rating of 3/5 and wrote "Parts of RRR seem Ridiculous and Reductive it's also absolutely Ravishing and for that it deserves to be seen and enjoyed".[229] Rahul Devulapalli of The Week gave the film a rating of 3/5 and wrote "Visually stunning action sequences, exceptionally synchronised dance moves stand out".[230]

Saibal Chatterjee of NDTV gave the film a rating of 2/5 and wrote "The film rings hollow because it never pauses for breath and does not grant its two male protagonists anything akin to recognizable human qualities although they do constantly harp on love and longing".[231] Sukanya Verna of Rediff gave the film a rating of 2/5 and wrote "A copious amount of blood, beating, crying, saving, sacrificing, nationalism fills up its staggering three hours running time. Emotions run sky high, but you feel nothing.[232] Sangeetha Devi Dundoo of The Hindu stated "RRR made me wonder if in a bid to keep scaling up, Rajamouli the storyteller is taking a backseat".[233] Monika Rawal Kukreja of Hindustan Times stated "SS Rajamouli gets so much right in his latest film starring Jr NTR and Ram Charan".[234]

Calling RRR "bigger than Ben-Hur," Deadline Hollywood's Stephanie Bunbury wrote: "RRR is one action crescendo after another, never dull but not exhausting either."[235]

Box office

It collected ₹257.15 Cr on the opening day which is a stand-alone Indian film record[236].

Characterization issues

On 22 October 2020 a teaser trailer was released, titled "Ramaraju for Bheem", coinciding with Komaram Bheem's 119th birth anniversary.[237] A controversy was sparked over portrayal of Bheem's character.[238][239] In the video, Rama Rao was seen wearing a skull cap, applying kohl on to his eyes and appearing dressed as a Muslim man.[240] Members from the tribal community of Adilabad and a few netizens have opposed this representation of an Adivasi leader from the Gond tribe, as a Muslim man.[241][242] In November 2020, during a by-election campaign at Dubbaka, Bharatiya Janata Party's Telangana president Bandi Sanjay Kumar warned Rajamouli,[243] and threatened that his cadre will vandalise the theatres and his properties, if he intended to hurt the sentiments of Hindus.[244][245] Later, in an interview with Film Companion's Anupama Chopra in July 2021, writer Vijayendra Prasad clarified about the Bheem's appearance in the film, saying, "He is being [hunted] by the Nizam of Hyderabad. So, he is trying to escape the people of Nizam police. So, what is the best camouflage? Simple. He is playing a Muslim boy so that he won't be [caught]."[246]

In January 2022, a public interest litigation (PIL) was filed in the Telangana High Court to restrain the film for being released, alleging that the film distorts history of Alluri Sita Rama Raju and Komaram Bheem.[247] The High Court quashed the petition in March, observing that film did not tarnish the reputation of two revolutionaries as claimed.[248]

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